Wednesday, March 29, 2017

LOADING... FAILED

For the past two days I have been playing around with different applications and platforms that allow me to upload my documents as magazine pages. The original platform we were recommended, Joomag, is a little confusing to work with. I created my magazine pages on Photoshop and downloaded them as PDF's and JPEG's to see if either format would be able to upload. When I log into Joomag however, there doesn't seem to be an "upload" option.

I thought that maybe Photoshop was creating designs that were too large and heavy to upload so I went over to Canva, another design creating website. Here I re-did my magazine pages and although they didn't turn out exactly how I originally had them, I wanted to see if it would be able to upload from here.

Identically, there was no "upload" option once again. I am still relatively new to the Joomag site so it is possible I still have a little learning to do but for the most part it has been rather difficult working around the editing tools found of the site.


Tuesday, March 28, 2017

FINALIZING

Throughout the day I finished writing my article. I chose to write the whole thing on Microsoft Word and then copy paste it into whichever platform I decide to use when I'm done revising it. It was a little hard to visualize the article in photos without having the clothes I'm styling nor models in front of me. For this reason I don't want to finalize anything until I finish my photoshoot and can make any changes as needed.

For the time being, I had my mom and my aunt revise what I had finished. They recommended me to make the tone of the article more informal. In the majority of fashion magazines such as Teen Vogue, Vogue, Harper's Bazaar, and Allure, articles are written in an informal tone making the reader feel as if their best friend was talking to them personally. I took their advice and changed what I could throughout the writing. For the most part, it was complete and I was extremely content.

Monday, March 27, 2017

ON THE MOVE

I have finally decided to begin writing my two page spread article. I simply sat down in my room and began writing what came natural to me. I began looking at the article as more of a blog post rather than the overall product of my AICE exam.

Since I am writing an article that I relate to and it is something that is quite personal such as my style and my aesthetic, my ideas and thoughts flowed easily. Today I am planning to write as much as I possibly can and revise it when I finish. In case I don't finalize it today, I will hopefully come back to it tomorrow and have some of my friends and family peer review it. My overall goal is to be finished with the piece of writing by this coming Wednesday.

Hopefully I will have my article finished with this week, my table of contents completed from last week  along with minor details and captions throughout the magazine, the only major point I am missing are my images which I will be shooting this weekend if everything goes as planned.

To my surprise the process of creating this online magazine took much shorter time than I had expected. Although I wish I was given more time to create an even better one, I think my magazine covers all points asked for and will be very successful.

Sunday, March 26, 2017

REFLECTION: ALMOST HALFWAY

Since my last reflection I've gotten many things accomplished. Not only have I started my physical magazine by writing in my masthead, cover lines, table of contents, and simple captions throughout the pages, I have also began contacting my friends to see if they can model for the photoshoot. The photoshoot will be this upcoming Friday and Saturday and Sunday if needed.

It has been a little difficult getting a complete confirmation from the friends I have asked for this weekends shoot. Hopefully, within the next 2 or 3 days I can receive a concrete answer.

I personally love doing photoshoots since I have had my fair share of them for my website Mod Blond. I think this weekend won't even feel like a project however a fun day to spend with friends. Overall I am excited to see my ideas for the models and outfits come to life and hopefully they will look how I imagine.

Saturday, March 25, 2017

KINDA SORTA PROCRASTINATING

By now I was supposed to be working on writing my two page spread however for some reason I refuse to begin it. Every time I sit down to being, it's like my hands physically cannot write for their life. I know I will begin soon but for the moment I chose to focus on other things beforehand such as images, photoshoots, contacting, and organizing materials in order to accomplish these things.

With that being said, this past week I had been texting, calling, and contacting a couple of my friends and even friends of my friends to see who will be up for and available to model for my magazine. Many said they would have to see if they're busy this coming weekend but as of now I have a total of 2 models. To be honest, with two models I think I should be more than fine although I do believe the look of the magazine would look even better with a little more diversity.

Having my mom as a photographer is an enormous advantage in this scenario because not only do I have someone to guide me when taking these shots but I also have access to a great amount of equipment; cameras, lighting, tripod, location, editing software, I got it all. This morning my mom and I went over to her studio and she gave me a couple ideas for some photoshoots I could try out with the models. All in all, I think the photoshoot this upcoming weekend will be extremely successful.

Friday, March 24, 2017

IT'S GETTING REAL

The past few days I've gone to many different people asking them to review my ideas for the magazine and share my thought process on how I plan on executing it. Overall I've gotten positive feedback and great constructive criticism.

On the last school day of the week, I drove home, went to my room, and immediately began working on my magazine. I opened up the Canva application which also serves as a website making page creation and page editing extremely easy. I began positioning the cover page, writing cover lines, planning the table of contents, and filling in easy captions throughout the magazine. Seeing these little but effective details coming to life on my project motivated me and to work even harder on the project. The next step... begin writing my two page spread.





Sunday, March 19, 2017

DECISIONS DECISIONS

After scratching off, ripping up, and changing multiple ideas. I have finally chosen to do my two page spread on styling outfits. The title of my spread will be, "BLACK & WHITE BUT SO MUCH LIFE". The article will be based on styling simple and contemporary black and white outfits but adding light touches of color such as, a red lip, a bold bag, fun shoes, or even crazy hair.

I decided on this idea as my two page spread choice because not only does it reflect my personal style, it also is something young, modern women struggle with everyday. The colors black and white are being seen immensely throughout the majority of popular department stores and boutiques. This is an effect from the minimalism wave being brought upon us by the millennials. Although these colored pieces are being sold everywhere, the majority of women struggle with styling them without looking too boring or bland. In the article I will talk about ways in which you can spice up these outfits and where to find specific pieces.


Additionally, for the table of contents I chose article titles that fall under the same spectrum as my two page spread. For example, "Q&A WITH DESIGNER MARC JACOBS" and "DIFFERENT BOOT STYLES FOR EVERY BODY TYPE". Having similar topic articles throughout the magazine will draw in the attention of the reader allowing them to want to read the whole publication rather than just one article or even worse none because they don't think it is "worth" it. Overall I am excited to begin writing my two page spread and most importantly begin shooting for it as well! decisions

Wednesday, March 15, 2017

REFLECTION: THE FIRST STEPS

The past few days working on this project have been relatively interesting. Although I love the assignment and truly enjoy doing it, it has not been what I had expected. This isn't just another "blog" where I post what I like and what I think looks best. I've been having to research and and record the reason for which I am choosing certain things and why I choose to do each change. I am having a hard time choosing which idea I would like to use for each segment (cover image, table of contents cover lines, two page layout etc.), however I know when I do decide it will all come together very nicely. Overall it has been challenging but entertaining and informative. I know the things I learn throughout the course and project I will end up using for a very long time in and outside of school... especially on my website.

Monday, March 13, 2017

TABLE OF CONTENTS: THE BRAINSTORM

In order to better prepare myself in creating and publishing my online magazine. I wanted to have as much planning and brainstorming as possible for things such as my two page spread, cover image, cover lines, and table of contents.

Today I began researching all about the table of contents and cover lines within fashion magazines. As the research process goes, I googled some questions and immediately began taking notes.

Designing the Perfect Table of Contents: 50 Examples to Show You How:
- Use a gradient. The still life universe spices up an otherwise traditional layout by using a beautiful gradient.
- Try a type-centric approach. Some magazines list their content and use color accents to arrive at sophisticated table of contents looks.
- Use a grid. Neat grid layouts have a bit of an electric feel.
- Use a bold typeface. Chapter names set in big, bold type which tend to lead towards contemporary aesthetics.

In my Media Studies class an important tip my teacher gave us was having interesting story titles in our table of contents. By doing so, when readers open up to see what stories or articles will be found, they will be interested and extremely tempted to flip through and read all about it.

Although I have yet to create my table of contents, my story titles will definitely be influenced by the fashion world, surrounding current fashion trends, styling tips, and celebrity looks for less. Much like my two page layout brainstorming blog post!



EDITING MAKES THE DIFFERENCE

Growing up I always saw my mom editing photos, doing photoshoots, and playing around with different applications to really create an amazing photographs. When I first started out publishing photoshoots for my own blog Mod Blond I would always ask her for help when it came to the editing portion of the process. Throughout the years I learned the basics of exposure, contrast, color-equalizing, rule-of-thirds, angles, composition so on and so forth. For this project I am determined to not ask for her help and rely solely on youtube tutorials, and demo's on tips and tricks around the top applications photo-editing. After googling, the photo-editing platforms I will be using are, Photoshop, Lightroom, and Canva, some of which I am already familiar with. On these apps I am trying to achieve creating geometric images and as mentioned in previous blog posts, minimalistic yet powerful photographs. My mom always told me that with the right editing techniques an "ok" picture can turn into a great one.

TWO PAGE LAYOUT AND COVER: THE BRAINSTORM

A great portion of our project is creating a two page spread. In order to have a successful online magazine, I know I need to write about something interesting, current, and popular, so that the audience will be tempted to read all about it.

Fashion magazines don't just publish "whatever" story they like, or "anything" that comes to their heads for their two page layout. There's a thought process and specific ideas that go through trial and error in order to be the "final" choice. Today I read a very informative article that explained what really goes on in deciding the two page layout spread. With this information I was able to begin brainstorming my own.

Magazine Spreads - Good and Bad Practices:
- Readers see a two page spread as one unit, this is because magazines are smaller than newspapers, and can be observed in one view because our peripheral vision encompasses the entire spread at normal viewing distance.
- When you go to the newsstand, you pick up magazines with your left hand and with your right you flip through the pages. The most visible area at that point is the outer upper part of the right page. Therefore not all areas of the spread are equal.
- Everything should have flow, you should work your way from top left to bottom right. Headline, intro copy, main copy.

With the help of my notes, I began thinking of possible ideas for my two page spread that could fall under this layout easily. My options were...
- Women: The New Look
- Gemini Outfits
- Match By Not Matching
- The Louboutin Silhouette

This was just the beginning of my brainstorming I know more ideas are on their way...

While looking through examples of this layout in magazines such as Vogue and Harper's Bazaar (my biggest inspirations) I realized the majority of the magazine covers used in certain issues corresponded to to the main cover line. In this case, my two page spread would need to correlate to my magazine cover, this was becoming confusing because I couldn't exactly picture the images I wanted to produce because I didn't have my two page story choice ready. However I had two things determined. One: My images would be modern, contemporary, and minimalistic. Two: They will incorporate young women which will be in simple poses yet send bold messages.

Friday, March 10, 2017

CREATE

Today I began looking for websites where I could create free online magazines. The top options were Yumpu, Lucidpress, and Madmagz. The platform that impressed me the most was Yumpu because of its minimalistic, fresh, simple style. The templates seemed like they would be easy to use with fashion content.


The next step in creating my online magazine is determining the aesthetic and look I am trying to achieve throughout it. I want to use something that reflects my personal style yet also includes the common features found in successful magazines today such as Vogue and Harper's Bazaar that attracts the everyday woman. The majority of my inspiration comes from modern, chic, and clean templates, fonts, and layouts. Although the colors black and white are considered "bland" and "boring," I believe with the right format and little pops of color they exceed the "liveliness" of all the other colors combined in a magazine.

If I'm going to be writing for young women, I don't want to have a rainbow color palette for the magazine. It would end up looking too childish and immature. I want to have a serious, contemporary, yet "mod" look!

Thursday, March 9, 2017

THE AIM


Having my own blog works as an advantage in this project to a certain extent. I may know a thing or two about content, writing, and layouts but to further extend my knowledge I wanted to do a little more research.

Since I am doing a fashion magazine aimed towards young women I wanted to study key features that these magazines obtain to draw the attention of the reader even further than just the cover page. I began googling  "fashion magazine representation" and "young women and fashion magazines." A variety of helpful and informative articles popped up and I began writing down important notes.


Fashion Magazine - Genre and Representations
- Fashion magazines are mainly aimed towards female audiences.
- Images used within these magazines are shown in a more respectable manner, this is used to inspire the women reading them.
- On the cover page of fashion magazines, the majority of the cover lines talk about ways to improve your image.
- This is used so women can buy the magazine and attempt to make themselves look like the model on the cover page however, these models are usually edited to make them look more airbrushed and slimmer.
- All in all, the female audience primarily buys fashion magazine as a way to feel inspired and motivated to be "better."
- They want to read about the newest styles to look chic when going out, they want to know the newest diets to lose weight quickly, they want to learn the best beauty secrets to reduce wrinkles and fine lines in their older years, etc.

20 Types of Fashion Styles
- Although fashion is one genre, within fashion there are hundreds of styles, that appeal to hundreds of different women.
- Casual: Women who dress casually don't dress in the newest, most exotic, bold trends. Their look is very minimalistic and subtle. Comfort is the main characteristic their looking for in their clothing.
- Exotic: Although this style is very rare, I admire those who work it. Women with this aesthetic wear bold, eye-catching, never-before-seen, pieces. They contain vibrant prints and standout jewelry.
- Grunge: This happens to be one of my favorites. A grungy look contains very neutral pieces, black, white, beige, army green, grey, burgundy, etc. It is very edgy and modern, they get simple pieces that can be dressed up.
- Preppy: I believe we all went through this phase in middle school... This style usually contains very coordinated and put together pieces. The colors are matching or are along the same color palette. You will never find a button unbuttoned or a piece of jewelry out of place. This look is very feminine.




PERFECT PLANNING

In order to stay on track throughout the next two months I have planned out a "rough draft" schedule for blog postings and tasks I need to complete by certain due dates. This will better prepare me in creating a prestigious and well thought out online magazine.

March 8, 2017:
- Info/Choice ✔

March 9, 2017:
- Schedule ✔
- Genre/Focus/Research ✔

March 10, 2017:
- Template/Inspiration/Aesthetic ✔

March 12, 2017:
- Two Page Layout/Photo/Cover Research/Idea ✔

March 13, 2017:
- Photo Editing Research/Practice ✔
- Table of Contents
Research/Ideas ✔

March 14, 2017:
- Reflection on Process ✔
- Two Page Layout/Table of Contents Choice ✔
- Structure/Look of Magazine/Table of Contents/Easy Titles/Details/Peer Review (POST) ✔

March 15, 2017:
- Reflection on Process ✔
- Two Page Spread Writing/Revise ✔
- Two Page Spread Writing/Revise (POST) ✔

March 16, 2017:
- Reflection on Process ✔
- Photoshoot Schedule/Equipment/Model Contacting ✔

March 17, 2017:
- Reflection on Process
- Shooting

March 18, 2017:
- Shooting

March 19, 2017:
- Shooting
- Reflection on Process
- Editing

March 20, 2017:
- Editing (POST)
- Reflection on Process


March 21, 2017:
- Revise Magazine/Research Details/Detail Ideas
- Detail Idea Choice/Editing

March 22, 2017:
- Editing

March 23, 2017:
- Editing (POST)
- Reflection on Process

March 24, 2017:
- CCR Planning
- CCR Shooting

March 25, 2017:
- CCR Shooting/Editing

March 26, 2017:
- Editing/Revise (POST)
- Reflection on Process

March 27, 2017:
- Complete Revision/Editing
- Overall

March 31, 2017:
- (COMPLETE)

April 7, 2017:
- (SUBMIT)

April 9, 2017:
- (DUE)



Wednesday, March 8, 2017

WHAT IS MOD BLOND?


When I was given the option to choose between creating an online magazine or a film opening for my Foundation Portfolio Project, the answer was clear. As someone who has been running a blog for the majority of her high school career and reads online magazines almost religiously, I am very familiar with the layout and knew I would be extremely comfortable in creating my own. Therefore choosing an online magazine for this project was a given.

As I mentioned before, I have been running my own blog, Mod Blond, since the end of my sophomore year in high school. The blog focuses around all fashion, beauty, and lifestyle aspects that are aimed primarily towards millennials. This experience serves as an advantage to this project because not only do I have a magazine title already, but I am also accustomed to writing for the specific audience. Therefore, my Foundation Portfolio Project will identically be, a fashion magazine titled Mod Blond aimed towards young women.

Mod
/mäd/ adjective
Defintion: Modern, twenty-first century, new, stylish.

Blond
/bländ/ adjective
Definition: Fair or pale yellow color of hair.

When learning about magazine, blog, and even movie titles in my media studies class an important tip that was emphasized again and again was having a catchy, easy-to-say title. Mod Blond is short, quick, and even fun to say. The name represents the "new" definition of a blonde, or even females for that matter. By the time I'm done with my blog and this online magazine people will have forgotten "dumb-blonde" was even a saying.

(Side Note: When visiting the Mod Blond website my/the writer's name is shown as "Emma Winckelmann." For personal reasons I decided to change my name on the blog to this as opposed to using "Emma Sanchez.")